The Bangsamoro Region is now adopting the Make It Happen in the Philippines (MIH) campaign brand for the region’s overall branding, including its investment promotion activities. This, after the region, underwent training on the development of an Investment Marketing and Communication Plan. The Philippine Board of Investments (BOI), the country’s lead industry and investments promotion agency (IPA) conducted the training together with the Bangsamoro Autonomous Region in Muslim Mindanao-Ministry of Trade, Investments, and Tourism (BARMM-MTIT) recently (May 31 to June 3, 2022) in Cotabato City. As an autonomous region, the BARMM will use Make It Happen in the Philippines – Choose Bangsamoro as its regional brand. The region’s promotion branding injects the Sarimanok into its regional logo, a legendary bird that become a ubiquitous symbol of Maranao art and is unique to the Bangsamoro. Top photo shows (front row, left to right) BOI Chief Communications Officer Ferry Ann Guillermo, MTIT Director Shamera A. Abobakar, MTIT Director General Rosslaini Alonto-Sinarimbo, BOI Supervising Communications Officer Faith Justine F. Balbido, and BOI Multimedia Specialist Betina Grace T. Fernandez; (back, left to right) BOI Communications Strategist Carlo Abad Abayon and MTIT Chief Investment Specialist Salem Demuna . Bottom photo shows the BOI Communications Team with BARMM-MTIT Director Shamera Abobakar, joined by the rest of the training participants.