DTI unveils the “Global Marketing and Intelligence System”

The Department of Trade and Industry (DTI) launched recently the Global Marketing and Intelligence System (GMIS), which a continuation last year’s restructuring of the Department to cope with the current global economic environment.

The GMIS will synchronize the trade and investment promotion activities of the DTI and other government agencies in a more efficient and effective structure.

“Beyond the gains in efficiency, the ultimate objective of these changes is to have an effective structure that can support our local industries in expanding their markets and bring new investments in priority areas,” Trade Secretary Gregory L. Domingo said in his keynote message.

Domingo explained that the GMIS tries to attain this objective through clustering DTI offices into logical groups and working together with other government agencies in a coordinated way. “This can also be realized through the increase in collection and analysis of competitive information that will be made accessible to everyone,” he added.

He also said that these efforts will allow us to leverage on our meager resources. “Among the government agencies, DTI has the smallest budget but has the broadest mandate,” Domingo further mentioned.

DTI Undersecretary Cristino L. Panlilio vigorously introduced the GMIS before the media, private sector, trade and investment promotion agencies of DTI and other government agencies. The GMIS is the operating structure of the DTI’s Trade and Investment

Promotion Group (TIPG) to foster collaboration among government agencies for a holistic trade and investment promotion that would help the Philippines progress “faster, higher, and stronger”.

To run the GMIS, eight (8) geographical and strategic Global Marketing and Intelligence Teams (GMITs) were created. These teams include:  Americas (North and South America), Europe (including Scandinavia, Russia and states from the former Union of Soviet Socialist Republics), Middle East and Africa, South Asia (members of the  South Asian Association for Regional Cooperation), ASEAN and ANZ (Association of Southeast Asian Nations, Australia, New Zealand and territories in the Pacific), East Asia (Japan, South Korea and Taiwan), China and SARs (mainland China and Special Administrative Regions, namely Hong Kong and Macau), and Philippines.

The GMITs are composed of representatives from seven (7) TIPG agencies: Bureau of Export Trade Promotion (BETP), Board of Investments-Investment Promotion Group (BOI-IPG), Board of Investments-Investment Servicing Group (BOI-ISG), Center for International Trade Expositions and Missions (CITEM), Foreign Trade Service Corps (FTSC), Philippine International Trading Corporation (PITC), and Philippine Trade Training Center (PTTC).

Panlilio called on the other government agencies to become partners in the GMIS. He noted that Department of Foreign Affairs (DFA) is biggest contributor to the GMIS. Considering the limited number of DTI commercial offices abroad, he invited ambassadors and consul general’s to help them open doors. There are only thirty-two (32) commercial counselors to manage the Department’s offices abroad.

“The winning formula is to put everybody together with the objective of promoting the country as a whole and we are team Philippines,” Panlilio noted. Aside from DFA, the GMITs will be collaboratively working together with other government agencies like the Department of Agriculture, Department of Health, Department of Labor and Employment, and Department of Tourism.

With this seamless structure, the DTI already identified trade and investment opportunities offered abroad. The succeeding steps are to draw execution plans, determine resources, and set priority projects to promote the country.