DTI global marketing teams to push for key priority sectors

The Department of Trade and Industry’s global marketing teams were urged to renew focus on key priority sectors to support the government’s trust of inclusive economic growth.

“The big industries are mostly located in the big cities. We need a component that will allow us to achieve the inclusive growth trust of the government. The means for that is through the development of small and medium enterprises (SMEs), in particular the tourism and agribusiness enterprise,” Trade Secretary Gregory L. Domingo said during the Foreign Trade Service Corps (FTSC) Annual Consultative Conference. This conference runs from February 19 to March 2, 2012.

FTSC represents DTI overseas and takes ascendancy as the preferred agency in trade and investment promotion abroad. “While sustaining the growth sectors or key big industry winners like the electronics manufacturing industry, the BPO or call center industry, and shipbuilding industry, DTI reinvigorates focus on SMEs.

This emphasis on SMEs is a critical component in inclusive growth since it generates jobs in the rural areas.  In this way, the wealth is distributed in these areas,” said Domingo.

“The Philippines is blessed with natural resources. With our resources, there is  no reason we cannot grow much faster or be at a state much higher,” said Domingo

Aside from the big industry winners and SMEs, DTI will also be supporting the “new BPO” or the new growth sectors such as the production palm oil, bamboo, rubber and coconut products, and manufacturing of auto parts and components.

By 2016, the country’s trade and investment targets are expected to double up. With $60 billion in merchandise and service export in 2010 as baseline, total exports are expected to hit $120 billion by 2016. For investments, the target in 2016 is Php1.1 trillion with Php550 billion investments in 2010 as base.

To achieve these targets and enhance export and investment promotions, DTI’s Trade and Investment Promotion Group created the Global Marketing and Intelligence System (GMIS). Under the supervision of the Trade and Investment Promotion Group (TIPG) Undersecretary, the GMIS is an operating structure to foster collaboration among DTI and other government agencies for a holistic and globally competitive trade and investment promotion.

“The GMIS employs geographic segmentation as the main point of marketing and promotions.” TIPG Undersecretary Cristino L. Panlilio said. The GMIS is run by eight geographical and strategic Global Marketing and Intelligence Teams (GMITs) such as Americas (North and South America), Europe (including Scandinavia, Russia and states from the former Union of Soviet Socialist Republics), Middle East and Africa, South Asia (members of the South Asian Association for Regional Cooperation), ASEAN and ANZ (Association of Southeast Asian Nations, Australia, New Zealand and territories in the Pacific), East Asia (Japan, South Korea and Taiwan), China and SARs (mainland China and Special Administrative Regions, namely Hong Kong and Macau), and Philippines.

With the unified structure in place, Panlilio expects to develop “clock builders and not time tellers” in every overseas commercial office of the DTI. Adopting some marketing principles from the book entitled “Build to Last” written by Jim Collins and Jerry Porras, he added clocks that could tell the time will be developed through the GMIS. He explained that those tagged as clocks are precise, consistent and self-starters.

The GMITs are supported by experts from seven TIPG agencies: Bureau of Export Trade Promotion, Board of Investments-Investment Promotion Group, Board of Investments-Investment Servicing Group, Center for International Trade Expositions and Missions, Foreign Trade Service Corps, Philippine International Trading Corporation, and Philippine Trade Training Center.

The GMITs will also be collaboratively working together with other government agencies like the Department of Foreign Affairs, Department of Agriculture, and Department of Tourism. (END)