DTI encourages MSMEs to work on branding

The Department of Trade and Industry (DTI) is pushing for the branding of products of micro, small, medium enterprises (MSMEs) to make them more competitive in the local and foreign markets.

“As part of DTI’s effort to back the development of MSMEs, we help them create distinctive names and images for their products aimed at their target market,” DTI Undersecretary Ponciano C. Manalo, Jr.

Manalo noted that branding provides an impact on a certain product’s presence in the market that helps MSMEs attract and keep their target consumers.

“While product quality plays a significant part in gaining consumers of a product, branding adds more value to a product in the market,” Manalo said.

Manalo said that the DTI is currently working with the Design Center of the Philippines (DCP) to help startups or micro enterprises (MEs) in branding their products.


DCP Executive Director Myrna M. Sunico said that DCP intends to reach out to more startups or MEs and help them tap a bigger market through branding.

Aside from startups or MEs, the DCP is currently helping some cities in branding their localities to help them in their promotion efforts. Likewise, the DCP helped in designing the logo of DTI’s Negosyo Center.

In designing the Negosyo Center’s logo, DCP provided DTI with guidelines on its use such as font, color, color usage, image logo application, incorrect logo usage, unacceptable versions, minimum size requirements, and its applications.

Currently, the Negosyo Center logo is being used in DTI’s centers nationwide.

Sunico said that DCP’s services on branding are free available to startups or micro enterprises in the country. Requests for assistance in the branding of their products may be coursed through the DTI offices nationwide or directly to DCP.

DCP is at the DCP Building, Cultural Center of the Philippines (CCP) Complex, Roxas Boulevard in Pasay City. DCP’s graphics division, which is the creative team in charge of branding may be reached at (+632) 832.1112 to 18 local 123. Interested entrepreneurs may also email Sunico at [email protected] and copy furnish[email protected]. (END)